Diploma In Digital Marketing
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Program Highlights
The program allows participants to:
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- Understand the working of search engines and search engine algorithms
- Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
- Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
- Devise social media marketing strategy and content strategy for each of the above platforms
- Understand the framework for creating content that is engaging, valuable and shareable
- Optimize media mix and budget allocation using marketing technology tools
Top Skills You will learn
Digital Marketing Courses in Pune : UG / PG Courses
Course/Module : 10- Digital Marketing
Duration : 1 year
Detailed Syllabus: ( session plan )
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Unit 1
| How have digital technologies transformed marketing? |
| Digital marketing and multichannel marketing |
| Introduction to digital marketing strategy and digital marketing communications |
Unit 2
| Situation analysis for digital marketing |
| Concept of customer journeys |
| Understand consumer choice and digital influence |
| Consumer transactions |
| Online consumer behavior and implications for marketing |
| Impact of Competitors, Suppliers, Online marketing intermediaries, Portals, New channel structures, Business models for e-commerce |
| The rate of environmental change, Economic forces, Political forces, Legal forces, Social forces |
Unit 3
| Digital marketing strategy as a channel marketing strategy |
| How to structure a digital marketing strategy |
| Strategy formulation for digital marketing |
| Assessing opportunities and threats |
Unit 4
| What is the marketing mix? |
| Digital marketing in practice |
| Product, Price, Place, Promotion People, process and physical evidence |
Unit 5
| From e-CRM to social CRM |
| Marketing applications of e-CRM |
| CRM technologies and data |
| Customer lifecycle management |
| Permission marketing |
| Personalization and mass customization |
| Recency–frequency–monetary value (RFM) analysis |
| The ‘Big Data’ concept |
| Product recommendations and propensity modelling |
| Applying virtual communities and social networks for CRM |
| Marketing to consumers using independent social networks |
Unit 6
| Creating effective digital experiences |
| Planning website design and redesign projects |
| Designing the user experience |
| Site navigation schemes |
| Criteria for selecting a content management system |
| Testing the experience |
| Online retail merchandising |
Unit 7
| The characteristics of digital media Steps in Digital Marketing |
|---|
| Step 1. Goal setting and tracking for interactive marketing communications |
| Step 2. Campaign insight |
| Step 3. Segmentation and targeting |
| Step 4. Offer, message development and creative |
| Step 5. Budgeting and selecting the digital media mix |
| Planning integrated marketing communications |
Unit 8
| Search engine marketing |
| What is SEO? |
| Online public relations |
| Affiliate marketing |
| Online sponsorship |
| Interactive display advertising |
| What is display advertising? |
| What is email marketing? |
| Social media and viral marketing |
| Viral marketing |
Unit 9
| Performance management for digital channels |
| Customer experience and content management process |
| How often should content be updated? |
| Responsibilities for customer experience and site management |
Unit 10
| The consumer perspective: online consumer behavior |
| Who are the online customers? |
| Online retail formats and strategic approaches |
| Implications for e-retail marketing strategy |
| Types of B2B organisational marketing and trading environments |
| B2B e-marketplaces |
| How digital technologies can support B2B marketing |
| How organisations make efficiency gains |
Learning Outcomes
Upon completion, students are expected to be capable of:
- Creating a web presence that is optimized for search engines using on-page and off-page search engine optimization techniques
- Applying best practices to create compelling search ads, display ads, shopping ads
- Applying skills needed to attempt Google Ads Certifications
- Analyzing the nuances of different social media platforms and the accompanying content strategies
- Evaluating, analyzing, and optimizing social media ad campaigns end to end
- Applying skills required to attempt Facebook Blueprint Certifications
- Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
- Applying a structured decision-making framework to make data-driven decisions
- Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
- Applying principles of A/B testing to make optimal business decisions
Course Fee-99000 additional taxes applicable Admission Processing Fee of Rs. 25000 applicable for all admissions.
Student Testimonials
I’m pursuing Master,s program in Interior design from INSD Corporate Branch. I belong to a business class family, living in Delhi NCR. I completed my schooling in 2010 in science stream, and then I realized that science is not my cup of tea.
Ms. Rashi Verma
Student , Masters Programme in ID, Class of 2017
I was born and brought up in NEW DELHI, India. I belong to a Middle class family. I completed my schooling from a government school.
Ankit Khera
Student , Ad. Diploma Programme in FD, Class of 2017
Hi! I am pursuing Fashion design course from International school of design, corporate branch at Gujranwala town, Delhi.
Ms. Chavi Garg
Student , Bachelors Programme in FD, Class of 2017
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