Diploma In Digital Marketing

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      Program Highlights

      The program allows participants to:

      • Understand the working of search engines and search engine algorithms
      • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
      • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
      • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
      • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
      • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
      • Devise social media marketing strategy and content strategy for each of the above platforms
      • Understand the framework for creating content that is engaging, valuable and shareable
      • Optimize media mix and budget allocation using marketing technology tools

      Top Skills You will learn

      Digital Marketing Courses in Pune : UG / PG Courses

      Course/Module : 10- Digital Marketing
      Duration : 1 year
      Detailed Syllabus: ( session plan )

      Learning Outcomes

      Upon completion, students are expected to be capable of:

      • Creating a web presence that is optimized for search engines using on-page and off-page search engine optimization techniques
      • Applying best practices to create compelling search ads, display ads, shopping ads
      • Applying skills needed to attempt Google Ads Certifications
      • Analyzing the nuances of different social media platforms and the accompanying content strategies
      • Evaluating, analyzing, and optimizing social media ad campaigns end to end
      • Applying skills required to attempt Facebook Blueprint Certifications
      • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
      • Applying a structured decision-making framework to make data-driven decisions
      • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
      • Applying principles of A/B testing to make optimal business decisions

      Course Fee-99000 additional taxes applicable Admission Processing Fee of Rs. 25000 applicable for all admissions.

      Apply Now For Diploma in Digital Marketing in Pune – INSD Kothrud

      Student Testimonials

      I’m pursuing Master,s program in Interior design from INSD Corporate Branch. I belong to a business class family, living in Delhi NCR. I completed my schooling in 2010 in science stream, and then I realized that science is not my cup of tea.
      Ms. Rashi Verma
      Student , Masters Programme in ID, Class of 2017
      I was born and brought up in NEW DELHI, India. I belong to a Middle class family. I completed my schooling from a government school.
      Ankit Khera
      Student , Ad. Diploma Programme in FD, Class of 2017
      Hi! I am pursuing Fashion design course from International school of design, corporate branch at Gujranwala town, Delhi.
      Ms. Chavi Garg
      Student , Bachelors Programme in FD, Class of 2017
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