The program allows participants to:
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.
Course/Module : 10- Digital Marketing
Duration : 1 year
Detailed Syllabus: ( session plan )
| How have digital technologies transformed marketing? |
| Digital marketing and multichannel marketing |
| Introduction to digital marketing strategy and digital marketing communications |
| Situation analysis for digital marketing |
| Concept of customer journeys |
| Understand consumer choice and digital influence |
| Consumer transactions |
| Online consumer behavior and implications for marketing |
| Impact of Competitors, Suppliers, Online marketing intermediaries, Portals, New channel structures, Business models for e-commerce |
| The rate of environmental change, Economic forces, Political forces, Legal forces, Social forces |
| Digital marketing strategy as a channel marketing strategy |
| How to structure a digital marketing strategy |
| Strategy formulation for digital marketing |
| Assessing opportunities and threats |
| What is the marketing mix? |
| Digital marketing in practice |
| Product, Price, Place, Promotion People, process and physical evidence |
| From e-CRM to social CRM |
| Marketing applications of e-CRM |
| CRM technologies and data |
| Customer lifecycle management |
| Permission marketing |
| Personalization and mass customization |
| Recency–frequency–monetary value (RFM) analysis |
| The ‘Big Data’ concept |
| Product recommendations and propensity modelling |
| Applying virtual communities and social networks for CRM |
| Marketing to consumers using independent social networks |
| Creating effective digital experiences |
| Planning website design and redesign projects |
| Designing the user experience |
| Site navigation schemes |
| Criteria for selecting a content management system |
| Testing the experience |
| Online retail merchandising |
| The characteristics of digital media Steps in Digital Marketing |
| Step 1. Goal setting and tracking for interactive marketing communications |
| Step 2. Campaign insight |
| Step 3. Segmentation and targeting |
| Step 4. Offer, message development and creative |
| Step 5. Budgeting and selecting the digital media mix |
| Planning integrated marketing communications |
| Search engine marketing |
| What is SEO? |
| Online public relations |
| Affiliate marketing |
| Online sponsorship |
| Interactive display advertising |
| What is display advertising? |
| What is email marketing? |
| Social media and viral marketing |
| Viral marketing |
| Performance management for digital channels |
| Customer experience and content management process |
| How often should content be updated? |
| Responsibilities for customer experience and site management |
| The consumer perspective: online consumer behavior |
| Who are the online customers? |
| Online retail formats and strategic approaches |
| Implications for e-retail marketing strategy |
| Types of B2B organisational marketing and trading environments |
| B2B e-marketplaces |
| How digital technologies can support B2B marketing |
| How organisations make efficiency gains |
As you search for the top digital marketing institute, keep these things in mind.
A Diploma in Digital Marketing is an ideal option for a short-term digital marketing course. Students who passed the 10th or 12th class can enroll in this diploma course. The duration varies from 1 to 3 years. You can choose the short-term courses also.
