#1 Digital Marketing Course -
Advanced Certificate in Digital Marketing and Communication from MICA

Boost your career and stand out from the competition with this dynamic digital marketing program powered by Gen AI from one of India’s top marketing institutes. Gain expertise in all the popular Generative AI Tools like Chat GPT, MidJourney and many more in this Digital Marketing Course. Choose from any of the 5 specialisations available and start learning at just Rs. 3,256/month.

5 out of 6 learners get positive career growth
upGrad Results reviewed by Deloitte



2 Tracks, 5 Specialisations

Outcome Oriented Curriculum


Live Projects

31-51 Weeks

Recommended 7-9 hrs/week

Sep 30, 2023

Batch Start Date

Sep 25, 2023

Last Date for Enrollment


Hiring Partners


Seats Left

Program Highlights

The program allows participants to:

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Optimize media mix and budget allocation using marketing technology tools

Digital Marketing Platforms and Tools

Learn To Leverage ChatGPT in Digital Marketing

Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more

Generate SEO-optimised content with ChatGPT

Gain insights into your social media analytics by using ChatGPT

MICA’s Digital Marketing Course Syllabus

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

Hours of Learning
Case Studies and Live Projects

Diploma In Digital Marketing


Design Thinking Sketching Creative Workshop 80% Practical 20% Theoretical


History of Design Exploring he Universe


Fashion show interior and Product Exhibition model Concept Costume Jewellery

Design Development

Site Visits Market Visits Fashion Exhibition visits Celebrity guest Lecture

Top Skills You will learn

Social Media
Content Marketing
Marketing Analytics

Digital Marketing Courses in Pune : UG / PG Courses

Course/Module : 10- Digital Marketing
Duration : 1 year
Detailed Syllabus: ( session plan )

How have digital technologies transformed marketing?
Digital marketing and multichannel marketing
Introduction to digital marketing strategy and digital marketing communications

Course Fee-99000 additional taxes applicable Admission Processing Fee of Rs. 25000 applicable for all admissions.

Apply Now For Diploma in Digital Marketing in Pune
– INSD Kothrud


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